# EPIC Insights: Predicting Value\. Powering Decisions\.

> We are experienced pricing \& product professionals who enable companies to make precise product and pricing decisions at great speed\.

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## Pages
- [Insights Lab](https://epicinsights.io/insights-lab/)
- [About Us](https://epicinsights.io/about-us/)
- [Home](https://epicinsights.io/)
- [Blog](https://epicinsights.io/blog/)
- [Product Updates](https://epicinsights.io/product-updates/)

## Posts
- [Test the Idea Nobody Believes In](https://epicinsights.io/blog/test-new-product-ideas-before-launch/): Bing's best revenue idea sat untouched for six months because managers ranked it low priority\. Companies that test more ideas find the outliers that instinct filters out, and the smartest way to do it is to test new product ideas before launch\.
- [Upgraded Reporting for Better Decision\-Making](https://epicinsights.io/blog/upgraded-reporting-for-better-decision-making/): As the challenges facing RGM, innovation and pricing teams continue to mount, we have upgraded the reporting suite of our innovative research platform\.
- [EPIC: A New Chapter in Predicting Value and Powering Decisions](https://epicinsights.io/blog/epic-a-new-chapter-in-predicting-value-and-powering-decisions/): EPIC today announced a major brand transformation, evolving from EPIC Conjoint into EPIC\. This change reflects the company’s expanded capabilities, global partnerships, and commitment to shaping the future of product and pricing research\.
- [Are Consumers Actually Willing to Pay for Social Media? What Snapchat’s Backlash Really Tells Us](https://epicinsights.io/blog/are-consumers-actually-willing-to-pay-for-social-media-what-snapchats-backlash-really-tells-us/): Snapchat’s backlash over charging for storage reveals a paradox: users resist change publicly, yet many will pay for upgrades or ad\-free experiences when value is clear\.

## Careers
- [Don't see a role that fits you?](https://epicinsights.io/career/become-an-epic-team-member/)

## Case Studies
- [The Impact of U\.S\. Tariffs on European Premium Biscuit Brands](https://epicinsights.io/case-study/us-tariffs-impact-on-european-premium-biscuit-brands/): The introduction of new tariffs on food imports from the U\.K\. and Europe to the U\.S\. in 2025 created a pricing challenge for brands that depend on the U\.S\. for volume and growth\.
- [Reclaiming Growth Through Pricing Precision: The Danone Ireland Story](https://epicinsights.io/case-study/reclaiming-growth-through-pricing-precision-the-danone-ireland-story/): When volume share slipped, Danone Ireland turned to EPIC for fast, evidence\-based guidance\. Using our shelf conjoint solution, we identified the optimal price architecture to protect value and regain momentum, turning a pricing challenge into a growth opportunity\.
- [Introducing a New Packaging Size Increases Market Share for PINOL](https://epicinsights.io/case-study/introducing-new-packaging-size-increases-market-share-for-pinol/): To demonstrate the impact of EPIC’s research approach, we partnered with Mexican home\-cleaning brand PINOL to test how larger pack sizes could strengthen their market position\.
- [Detecting the New Normal in AAA Game Pricing](https://epicinsights.io/case-study/detecting-the-new-normal-in-aaa-games-pricing/): Triple\-A games have been priced at $60 for years now, and only recently this increased to $70, but how far are gamers willing to go before price starts to impact demand and perception of value?
- [The Impact of Halloween Packaging on Sales Volume](https://epicinsights.io/case-study/the-influence-of-halloween-packaging-on-sales-volumes/): To understand how seasonal packaging impacts gross margins in a challenging market environment, we conducted research with brands from Mondelez, Mars, and Hershey’s\.

## EGE Talks
- [AI \- not always the shortcut we expect](https://epicinsights.io/epic-growth-exchange/ege-2026/adam-ben-yousef-ai-not-always-the-shortcut-we-expect/)
- [Dynamic pricing in retail](https://epicinsights.io/epic-growth-exchange/ege-2026/trond-samuelsen-dynamic-pricing-in-retail/)
- [Category first \- how innovation and RGM principles need to take the triple win approach](https://epicinsights.io/epic-growth-exchange/ege-2026/billy-carr-category-first-how-innovation-and-rgm-principles-need-to-take-the-triple-win-approach/)
- [Diagnostic Momentum: a term from medicine that marketers need to know](https://epicinsights.io/epic-growth-exchange/ege-2026/rory-sutherland-diagnostic-momentum-a-term-from-medicine-that-marketers-need-to-know/)
- [From Global RGM Framework to Channel Execution: Customising Revenue Management for the Channels Reshaping Retail](https://epicinsights.io/epic-growth-exchange/ege-2026/sandeep-mathew-from-global-rgm-framework-to-channel-execution-customising-revenue-management-for-the-channels-reshaping-retail/)

## Expert Quotes
- [Mark Stiving](https://epicinsights.io/blog/expert-quote/mark-stiving/)
- [Stephan M\. Liozu](https://epicinsights.io/blog/expert-quote/stephan-m-liozu/)
- [Scott Miller](https://epicinsights.io/blog/expert-quote/scott-miller/)

## Product Updates
- [September 2025](https://epicinsights.io/blog/product-updates-september-2025/): Date: 30\-09\-2025
- [August 2025](https://epicinsights.io/blog/product-updates-august-2025/): Date: 26\-08\-2025
- [July 2025](https://epicinsights.io/blog/product-updates-july-2025/): Date: 28\-07\-2025
- [June 2025](https://epicinsights.io/blog/product-updates-june-2025/): Date: 27\-06\-2025
- [May 2025](https://epicinsights.io/blog/product-updates-may-2025/): Date: 29\-05\-2025

## Resources
- [Conjoint Analysis Demystified: A Modern Approach to Pricing’s Most Powerful Research Technique](https://epicinsights.io/resource/conjoint-analysis-demystified-a-modern-approach-to-pricings-most-powerful-research-technique/): Learn how leading global brands use conjoint analysis to uncover true willingness to pay, optimize product packaging, and accurately forecast market share\.\.\.
- [From Data to Direction: Navigating the Landscape of Conjoint Analysis](https://epicinsights.io/resource/from-data-to-direction-navigating-the-landscape-of-conjoint-analysis/): Stop struggling with complex survey design\. Discover the step\-by\-step methodology for structuring attributes, processing choice data, and building predictive pricing models\.\.\.
- [The Value\-Based Pricing and Product Optimization Toolbox](https://epicinsights.io/resource/the-value-based-pricing-product-optimization-toolbox/): Stop guessing what your customers value\. Discover how to accurately measure price elasticity and map willingness\-to\-pay using advanced choice\-based research tools\.\.\.
- [Capturing Omnichannel Preferences: Mapping Online vs\. Offline Willingness to Pay](https://epicinsights.io/resource/capturing-omni-channel-preferences-mapping-online-vs-offline-willingness-to-pay/): Stop analyzing digital and physical retail in isolation\. Learn how a rapid conjoint approach isolates channel preferences, willingness\-to\-pay, and promotional lift\.\.\.
- [Defending Premium Value: Brand Pricing in an Private Label\-Dominated Market](https://epicinsights.io/resource/defending-premium-value-brand-pricing-in-an-own-label-dominated-market/): Discover data\-driven frameworks from our UK retail study to calculate brand utility, map regional price sensitivity, and protect shelf margins\.\.\.

## Solutions
- [Perfect Your Pricing Strategy](https://epicinsights.io/solution/perfect-your-pricing-strategy/): Make profitable pricing decisions on time and stay ahead of your competition\.
- [Optimize Your Product Range](https://epicinsights.io/solution/optimize-your-product-range/): Introduce changes to your portfolio to maximize growth and strengthen market position\.
- [Design Packaging That Sells](https://epicinsights.io/solution/design-packaging-that-sells/): Optimize every element of your packaging to drive purchase decisions and maximize market share\.
- [Launch Products That Win](https://epicinsights.io/solution/launch-products-that-win/): Turn every launch into a growth opportunity \- powered by data, behavioral insights, and strategies that win market share where it matters most\.
- [Navigate Trade Disruptions](https://epicinsights.io/solution/navigate-trade-disruptions/): Turn tariff challenges into competitive advantages with consumer\-driven pricing strategies that outmaneuver reactive competitors\.

## Tags
- [EPIC](https://epicinsights.io/blog-author/epic/)
- [Andy O’Brien](https://epicinsights.io/blog-author/andy-obrien/)
- [Marko Herman](https://epicinsights.io/blog-author/marko-herman/)

## EGE Talks Category
- [With Video and Galery](https://epicinsights.io/blog/edge-talks-category/with-video-and-galery/)

## Resources Industries
- [Technology](https://epicinsights.io/blog/resources-industry/resources-technology/)
- [Food \& Beverage](https://epicinsights.io/blog/resources-industry/resources-food-beverage/)
- [Pharmaceuticals](https://epicinsights.io/blog/resources-industry/resources-pharmaceuticals/)
- [Transportation](https://epicinsights.io/blog/resources-industry/resources-transportation/)

## Resources Types
- [Whitepapers](https://epicinsights.io/blog/resources-type/resources-whitepapers/)
- [Webinars](https://epicinsights.io/blog/resources-type/resources-webinars/)

## Testimonial Locations
- [Home Page](https://epicinsights.io/blog/testimonial-location/testimonial-home-page/)
- [Solutions Page \- Perfect Your Pricing Strategy](https://epicinsights.io/blog/testimonial-location/testimonial-pricing-strategy/)
- [About Us Page](https://epicinsights.io/blog/testimonial-location/testimonial-about-us/)
- [Solutions Page \- Optimize Your Product Range](https://epicinsights.io/blog/testimonial-location/testimonial-product-range/)
- [Solutions Page \- Launch Products That Win](https://epicinsights.io/blog/testimonial-location/testimonial-launch-products/)

## Optional
- [Sitemap index](https://epicinsights.io/sitemap_index.xml)