# EPIC Insights: Predicting Value\. Powering Decisions\.

> We are experienced pricing \& product professionals who enable companies to make precise product and pricing decisions at great speed\.

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## Pages
- [Insights Lab](https://epicinsights.io/insights-lab/)
- [Working With Us](https://epicinsights.io/working-with-us/)
- [Careers](https://epicinsights.io/careers/)
- [Solutions](https://epicinsights.io/solutions/)
- [Case Studies](https://epicinsights.io/case-studies/)

## Posts
- [Are Consumers Actually Willing to Pay for Social Media? What Snapchat’s Backlash Really Tells Us](https://epicinsights.io/blog/are-consumers-actually-willing-to-pay-for-social-media-what-snapchats-backlash-really-tells-us/): Snapchat’s backlash over charging for storage reveals a paradox: users resist change publicly, yet many will pay for upgrades or ad\-free experiences when value is clear\.
- [August 2025](https://epicinsights.io/blog/product-updates-august-2025/): Date: 26\-08\-2025
- [September 2025](https://epicinsights.io/blog/product-updates-september-2025/): Date: 30\-09\-2025
- [July 2025](https://epicinsights.io/blog/product-updates-july-2025/): Date: 28\-07\-2025
- [EPIC: A New Chapter in Predicting Value and Powering Decisions](https://epicinsights.io/blog/epic-a-new-chapter-in-predicting-value-and-powering-decisions/): EPIC today announced a major brand transformation, evolving from EPIC Conjoint into EPIC\. This change reflects the company’s expanded capabilities, global partnerships, and commitment to shaping the future of product and pricing research\.

## Careers
- [Don't See a Role That Fits You?](https://epicinsights.io/career/become-an-epic-team-member/)

## Case studies
- [Introducing New Packaging Size Increases Market Share for PINOL](https://epicinsights.io/case-study/introducing-new-packaging-size-increases-market-share-for-pinol/): To demonstrate the impact of EPIC’s research approach, we partnered with Mexican home\-cleaning brand PINOL to test how larger pack sizes could strengthen their market position\.
- [The Influence of Halloween Packaging on Sales Volumes](https://epicinsights.io/case-study/the-influence-of-halloween-packaging-on-sales-volumes/): To understand how seasonal packaging impacts gross margins in a challenging market environment, we conducted research with brands from Mondelez, Mars, and Hershey’s\.
- [Reclaiming Growth Through Pricing Precision: The Danone Ireland Story](https://epicinsights.io/case-study/reclaiming-growth-through-pricing-precision-the-danone-ireland-story/): When volume share slipped, Danone Ireland turned to EPIC for fast, evidence\-based guidance\. Using our shelf conjoint solution, we identified the optimal price architecture to protect value and regain momentum, turning a pricing challenge into a growth opportunity\.
- [US Tariffs Impact on European Premium Biscuit Brands](https://epicinsights.io/case-study/us-tariffs-impact-on-european-premium-biscuit-brands/): The addition of new tariffs on food imports to the US from the UK and Europe in 2025 was a pricing challenge for brands who depend on the US for their volume and growth\.
- [Detecting the New Normal in AAA Games Pricing](https://epicinsights.io/case-study/detecting-the-new-normal-in-aaa-games-pricing/): Triple\-A games have been priced at $60 for years now, and only recently this increased to $70, but how far are gamers willing to go before price starts to impact demand and perception of value?

## Experts Quotes
- [Mark Stiving](https://epicinsights.io/blog/expert-quote/mark-stiving/)
- [Stephan M\. Liozu](https://epicinsights.io/blog/expert-quote/stephan-m-liozu/)
- [Scott Miller](https://epicinsights.io/blog/expert-quote/scott-miller/)

## Resources
- [Benchmarking Private Label Price Index to Brands: Guinness vs\. Aldi in the UK](https://epicinsights.io/resource/benchmarking-private-label-price-index-to-brands/): Moving beyond the look\-alike strategy\. Discover how choice\-based analytics reveal that optimizing unique packaging cues unlocks a 0\.99 price index for private labels\.\.\.
- [Who Is Right\.\.\. Michael O'Leary or Elon Musk? How Pricing Assumptions Can Suppress Nine\-Figure Opportunities](https://epicinsights.io/resource/how-pricing-assumptions-can-supress-nine-figure-opportunities/): Stop relying on gut assumptions to allocate capital\. Discover how choice\-based analytics converted a speculative airline WiFi debate into an optimized £830M revenue architecture\.\.\.
- [Rethinking Packaging: Segment\-Led Premiumization in the RTD Category](https://epicinsights.io/resource/rethinking-packaging-segment-led-premiumization-in-the-rtd-category/): Stop treating pre\-mixed cocktails as a single can\-only category\. Learn how conjoint simulation isolates up to a 52% price premium for glass formats among target demographics\.\.\.
- [Monetizing Friction: What Happens When ChatGPT Introduces Ads?](https://epicinsights.io/resource/monetizing-friction-what-happens-when-chatgpt-introduces-ads/): Stop fearing ad backlash\. Discover how choice\-based analytics prove that introducing ads to free tiers drives premium upgrades and unlocks an optimized $195M subscription revenue model\.\.\.
- [The £12 Threat: Brand Equity and Counterfeit Economics in the UK Football Market](https://epicinsights.io/resource/brand-equity-and-counterfeit-economics-in-the-uk-football-market/): Stop chasing volume downward\. Discover how conjoint analysis reveals that 80% of counterfeit buyers return to the official brand when availability friction is raised\.\.\.

## Solutions
- [Optimize Your Product Range](https://epicinsights.io/solution/optimize-your-product-range/): Introduce changes to your portfolio to maximize growth and strengthen market position\.
- [Perfect Your Pricing Strategy](https://epicinsights.io/solution/perfect-your-pricing-strategy/): Make profitable pricing decisions on time and stay ahead of your competition\.
- [Navigate Trade Disruptions](https://epicinsights.io/solution/navigate-trade-disruptions/): Turn tariff challenges into competitive advantages with consumer\-driven pricing strategies that outmaneuver reactive competitors\.
- [Design Packaging That Sells](https://epicinsights.io/solution/design-packaging-that-sells/): Optimize every element of your packaging to drive purchase decisions and maximize market share\.
- [Launch Products That Win](https://epicinsights.io/solution/launch-products-that-win/): Turn every launch into a growth opportunity \- powered by data, behavioral insights, and strategies that win market share where it matters most\.

## Tags
- [EPIC](https://epicinsights.io/blog-author/epic/)
- [Andy O’Brien](https://epicinsights.io/blog-author/andy-obrien/)
- [Marko Herman](https://epicinsights.io/blog-author/marko-herman/)

## Optional
- [Sitemap index](https://epicinsights.io/sitemap_index.xml)