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Navigate Trade Disruptions

Navigate Trade Disruptions

Turn tariff challenges into competitive advantages with consumer-driven pricing strategies that outmaneuver reactive competitors.

Navigate Trade Disruptions

Win While Competitors React

Discover how tariffs will influence your sales volumes and what decisions to make to minimize impact and protect your market share.

Optimize Market-Specific Pricing

Discover which markets can absorb tariff-related price increases and which require alternative strategies like package optimization or feature bundling to maintain competitiveness.

Navigate Trade Disruptions
Navigate Trade Disruptions

Capture Share from Reactive Competitors

Identify opportunities to gain market share while competitors make predictable mistakes with blanket price increases.

Build Tariff-Resilient Pricing Architecture

Test different scenarios to understand exactly how consumers value product attributes, enabling precise margin recovery strategies that maintain market share during trade disruption.

Navigate Trade Disruptions

The Science Behind

Smarter Decisions

From conjoint and pricing simulations to pack design and product optimization, our methodologies don’t just deliver data; they deliver decisions you can act on.

Choice Card
Conjoint

A market research classic to capture customers’ feature preference, as well as price elasticity and willingness to pay.

Danone choice card conjoint
Screenshot from MaxDiff Analysis

MaxDiff Analysis

Determine customers’ preferences for product features and benefits, marketing claims, package designs…

Shelf Conjoint

Simulates a shelf from a retail environment to effectively capture customers’ in-store purchase decisions.

Danone ambient fixture conjoint
Screenshot from GTA VI study

Van Westendorp

Identify an acceptable range of prices for new products or services and reveal price perceptions across various customer segments.

Get EPIC support for your pricing and product decisions!
Talk to one of our research experts.