Discover how tariffs will influence your sales volumes and what decisions to make to minimize impact and protect your market share.
Optimize Market-Specific Pricing
Discover which markets can absorb tariff-related price increases and which require alternative strategies like package optimization or feature bundling to maintain competitiveness.
Capture Share from Reactive Competitors
Identify opportunities to gain market share while competitors make predictable mistakes with blanket price increases.
Build Tariff-Resilient Pricing Architecture
Test different scenarios to understand exactly how consumers value product attributes, enabling precise margin recovery strategies that maintain market share during trade disruption.
EPIC has been an exceptional partner in helping us tackle some of our most complex categories and toughest business questions. Highly recommended for any organization looking to bring more clarity to their decisions.
Global RGM Manager
The Science Behind Smarter Decisions
From conjoint and pricing simulations to pack design and product optimization, our methodologies don’t just deliver data; they deliver decisions you can act on.
Choice Card Conjoint
A market research classic to capture customers’ feature preference, as well as price elasticity and willingness to pay.
MaxDiff Analysis
Determine customers’ preferences for product features and benefits, marketing claims, package designs…
Shelf Conjoint
Simulates a shelf from a retail environment to effectively capture customers’ in-store purchase decisions.
Van Westendorp
Identify an acceptable range of prices for new products or services and reveal price perceptions across various customer segments.
Latest Case Study
US Tariffs Impact on European Premium Biscuit Brands
The addition of new tariffs on food imports to the US from the UK and Europe in 2025 is a pricing challenge for brands who depend on the US for their volume and growth.