Discover how tariffs will influence your sales volumes and what decisions to make to minimize impact and protect your market share.
Optimize Market-Specific Pricing
Discover which markets can absorb tariff-related price increases and which require alternative strategies like package optimization or feature bundling to maintain competitiveness.
Capture Share from Reactive Competitors
Identify opportunities to gain market share while competitors make predictable mistakes with blanket price increases.
Build Tariff-Resilient Pricing Architecture
Test different scenarios to understand exactly how consumers value product attributes, enabling precise margin recovery strategies that maintain market share during trade disruption.
EPIC has been an exceptional partner in helping us tackle some of our most complex categories and toughest business questions. Highly recommended for any organization looking to bring more clarity to their decisions.
Global RGM Manager
The Science Behind Smarter Decisions
From conjoint and pricing simulations to pack design and product optimization, our methodologies don’t just deliver data; they deliver decisions you can act on.
Choice Card Conjoint
A market research classic to capture customers’ feature preferences, as well as price elasticity and willingness to pay.
MaxDiff Analysis
Determine customers’ preferences for product features and benefits, marketing claims, package designs…
Shelf Conjoint
Simulates a shelf from a retail environment to effectively capture customers’ in-store purchase decisions.
Van Westendorp
Identify an acceptable range of prices for new products or services and reveal price perceptions across various consumer segments.
Featured case study
Reclaiming Growth Through Pricing Precision: The Danone Ireland Story
When volume share slipped, Danone Ireland turned to EPIC for fast, evidence-based guidance. Using our shelf conjoint solution, we identified the optimal price architecture to protect value and regain momentum, turning a pricing challenge into a growth opportunity.