Budgets are shifting. Your pricing questions aren’t.
Get customer-related pricing data that will help you increase
volumes and gain market share.
AI initiatives are absorbing the budgets that once funded major research programs. But the core commercial questions remain unchanged:
• Which price protects volume?
• Which pack or plan drives trade-up?
• Which claim wins on shelf or online?
EPIC helps you answer these with a smarter balance of AI acceleration and human-centered research.
AI accelerates early thinking, not final decisions.
It speeds up the groundwork – so your quant is sharper and better targeted.
Can AI think like your customers? We tested it.
We compared AI-generated predictions with real human-panel data. The results were clear.
AI cannot replicate:
AI is an accelerator – not a substitute for real consumers or behavioral insight.
EPIC uses AI where it adds value – and relies on rigorous conjoint and behavioral insight where accuracy matters.
We compared how generative AI performs versus surveys with human panels and found out whether machines can truly mirror human judgment in pricing research.
The results uncover where AI delivers and where it falls short, revealing powerful insights into the future of AI in pricing strategy.
