Discover how global brands have used EPIC’s evidence-driven approach to test ideas, optimize pricing, and turn insight into commercial advantage.
US Tariffs Impact on European Premium Biscuit Brands
The addition of new tariffs on food imports to the US from the UK and Europe in 2025 is a pricing challenge for brands who depend on the US for their volume and growth.
Reclaiming Growth Through Pricing Precision: The Danone Ireland Story
When volume share slipped, Danone Ireland turned to EPIC for fast, evidence-based guidance. Using our shelf conjoint solution, we identified the optimal price architecture to protect value and regain momentum, turning a pricing challenge into a growth opportunity.
Introducing New Packaging Size Increases Market Share for PINOL
To demonstrate the impact of EPIC’s research approach, we partnered with Mexican home-cleaning brand PINOL to test how larger pack sizes could strengthen their market position.
The Influence of Halloween Packaging on Sales Volumes
To understand how seasonal packaging impacts gross margins in a challenging market environment, we conducted research with brands from Mondelez, Mars, and Hershey’s.
Triple-A games have been priced at $60 for years now, and only recently this increased to $70, but how far are gamers willing to go before price starts to impact demand and perception of value?
