EPIC has given us one of the missing pieces in our drive to offer a full suite of agile insight tools to our business – the ability to conduct sophisticated conjoint tests quickly so we can evaluate a concept or creative.
Optimize every element of your packaging to drive purchase decisions and maximize market share.
Make sure your packaging design conveys the right message and contributes directly to sales volume growth.
Discover if and how much extra consumers would pay for products with limited-time seasonal artwork to achieve your growth targets.
Identify which effectiveness claims, sustainability messages, or promotional callouts drive the strongest purchase intent.
Compare product packaging designs head-to-head to find which ones resonate the best with consumers.
Test how consumers react to tins, gift boxes, premium wrapping, and other options that can bring incremental market share growth.
Measure how your packaging changes influence the total category – do they contribute to the overall growth or just steal market share from your competitors.
EPIC has given us one of the missing pieces in our drive to offer a full suite of agile insight tools to our business – the ability to conduct sophisticated conjoint tests quickly so we can evaluate a concept or creative.
From conjoint and pricing simulations to pack design and product optimization, our methodologies don’t just deliver data; they deliver decisions you can act on.
Simulates a shelf from a retail environment to effectively capture customers’ in-store purchase decisions.
Shows products in a virtual fridge to effectively capture customers’ in-store purchase decisions.
A market research classic to capture customers’ feature preference, as well as price elasticity and willingness to pay.
Replicates an online shopping experience to effectively capture customers’ ecommerce purchase decisions.
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