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Predicting Value.

Powering Decisions.

EPIC delivers solutions that empower leading brands across CPG, Automotive, Pharma, Telecommunications and many other B2C and B2C industries to turn experimentation into competitive advantage: driving smarter, faster growth across markets, categories, and channels.

EPIC Solutions

Accelerate Growth.

Capture Market Share.

Achieve sustained growth and measurable market share gains across categories and channels,
using behavioral insights and precise pricing data through EPIC studies.

Perfect Your Pricing Strategy

Make profitable pricing decisions on time and stay ahead of your competition.
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Perfect Your Pricing Strategy
Optimize Your Product Range

Optimize Your Product Range

Introduce changes to your portfolio to maximize growth and strengthen market position.
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Design Packaging That Sells

Optimize every element of your packaging to drive purchase decisions and maximize market share.
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Design Packaging That Sells
Launch Products That Win

Launch Products That Win

Turn every launch into a growth opportunity – powered by data, behavioral insights, and strategies that win market share where it matters most.
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Navigate Trade Disruptions

Turn tariff challenges into competitive advantages with consumer-driven pricing strategies that outmaneuver reactive competitors.
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Navigate Trade Disruptions

Get EPIC support for your pricing and product decisions!
Talk to one of our research experts.

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