Pricing and product packaging decisions are often high-stakes guesswork. While traditional market research can tell you what features customers say they want, it rarely reflects how they actually spend their money. This webinar, hosted in partnership with EPP (European Pricing Platform), breaks down how global brands leverage conjoint analysis to simulate real-world trade-offs, stripping the ambiguity out of your pricing strategy and uncovering true willingness-to-pay.

Whether you are looking to launch a new B2B software tier or optimize an existing consumer product portfolio, this session provides a transparent, step-by-step look at what it actually takes to run a modern conjoint survey. You will learn about an agile three-step process that eliminates the long timelines historically associated with advanced market research, allowing you to generate deeply impactful customer insights in days rather than months.

Beyond the methodology, the session demonstrates how AI-powered simulators remove the trial-and-error from revenue forecasting. You will see firsthand how to test different pricing configurations, forecast market share, and predict competitor reactions before making any changes in the real world. Watch the full webinar below to explore best practices from leading global brands and discover how to bring predictive precision to your product and pricing decisions.