Discover how global brands have used EPIC’s evidence-driven approach to test ideas, optimize pricing, and turn insights into commercial advantage.
The Impact of U.S. Tariffs on European Premium Biscuit Brands
The introduction of new tariffs on food imports from the U.K. and Europe to the U.S. in 2025 created a pricing challenge for brands that depend on the U.S. for volume and growth.
Reclaiming Growth Through Pricing Precision: The Danone Ireland Story
When volume share slipped, Danone Ireland turned to EPIC for fast, evidence-based guidance. Using our shelf conjoint solution, we identified the optimal price architecture to protect value and regain momentum, turning a pricing challenge into a growth opportunity.
Introducing a New Packaging Size Increases Market Share for PINOL
To demonstrate the impact of EPIC’s research approach, we partnered with Mexican home-cleaning brand PINOL to test how larger pack sizes could strengthen their market position.
To understand how seasonal packaging impacts gross margins in a challenging market environment, we conducted research with brands from Mondelez, Mars, and Hershey’s.
Triple-A games have been priced at $60 for years now, and only recently this increased to $70, but how far are gamers willing to go before price starts to impact demand and perception of value?
