When it comes to value-based pricing, having a strategic vision is only half the battle; you also need the right analytical tools to execute it. Organizations frequently struggle to bridge the gap between high-level theory and concrete market data, leaving teams guessing at what features customers actually care about. This webinar strips away the guesswork by providing a clear, comprehensive overview of the primary tools used in the value-based pricing and product optimization fields.

The session delivers a practical, step-by-step breakdown of two of the most powerful methodologies in market research: MaxDiff and Conjoint Analysis. You will discover how to leverage MaxDiff analysis to cut through the noise and cleanly identify your product’s most critical value drivers without overwhelming respondents. From there, the discussion transitions into Conjoint Analysis, demonstrating how to use choice-based data to accurately measure price elasticities and calculate exact customer willingness-to-pay for individual features and services.

Crucially, the webinar addresses how to transform this raw data into highly actionable commercial strategies through precise customer segmentation. Instead of relying on generic demographic splits, you will learn how to segment your market based on individual customer preferences and distinct price sensitivities. Watch the full session below to get a transparent look at these technical frameworks and learn how to build a data-driven toolkit that optimizes both your product architecture and your margins.

Please Note: While the supporting overview and website resources are provided here in English, the webinar presentation itself is delivered entirely in the German language.