At EPIC Growth Exchange 2025, James Griffin—former VP of Marketing at Unilever SE Asia—led an insightful fireside chat exploring the evolution of Revenue Growth Management (RGM) and its transformative impact on businesses across diverse markets. Drawing from his extensive experience overseeing markets with varying levels of sophistication, data accessibility, and strategic influence on regional and global innovation, James facilitated a compelling conversation about the current landscape of RGM and the critical shifts shaping its future.
Joined by a distinguished panel of industry leaders—Nick Jones (Value Realisation Director, Carlsberg Group; former Unilever, GSK, and BRITVIC PLC), Gerald Schreiber (RGM Transformation Consultant; former Regional RGM Director, Reckitt), and James Stok (RGM Consultant; former roles at Coca-Cola, Diageo, and Birdseye)—the discussion provided a deep dive into the challenges and opportunities facing revenue growth professionals today.
Together, they dissected the evolving role of RGM in driving profitable growth across both small and large markets, highlighting how organizations must refine their functions and capabilities to stay ahead in an increasingly complex economic environment. The conversation emphasized the importance of adaptability, strategic influence, and leveraging market insights to unlock new pathways to sustained profitability.
