The Stout Challenger: Murphy’s, Guinness, and the economics of the Wetherspoons relisting
Choice-based modeling reveals that while Murphy’s relisting expands the total stout category, it pulls volume from higher-margin lager and dilutes total draft revenue for pubs…
Rethinking Packaging: Segment-Led Premiumization in the RTD Category
Stop treating pre-mixed cocktails as a single can-only category. Learn how conjoint simulation isolates up to a 52% price premium for glass formats among target demographics…