The Synthetic Shortcut: When AI Can Speed Up Research, and When Real Human Choice Still Has to Lead
Synthetic respondents validity holds up in categories a model already knows, which is exactly why the pressure to use them everywhere is real…
Cracking the AI Credit Economy: How Figma Make Users Trade Off Price, Control, and Allocation
Discover how Figma Make users weigh AI credit allocations, price, and spending controls. Download EPIC’s choice-based study on AI monetization strategies…
Monetizing Friction: What Happens When ChatGPT Introduces Ads?
Stop fearing ad backlash. Discover how choice-based analytics prove that introducing ads to free tiers drives premium upgrades and unlocks an optimized $195M subscription revenue model…
Breaking the $70 Limit: Predictive Choice Analytics and the Real Value of GTA VI
Explore the predictive consumer research behind high-stakes media monetization. Read our whitepaper to see how conjoint data maps willingness-to-pay for major entertainment launches…