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Private Label – Pricing when you are a follower

By Malachy O’Connor,

Food Industry Consultant, IPLC Partner, ex Aldi and Tesco Buying Director

In this insightful session, Malachy O’Connor—Food Industry Consultant, IPLC Partner, and former Buying Director at Aldi and Tesco—explored the complex dynamics of private label pricing when operating as a follower in the market. Drawing from his extensive experience, Malachy walked through the unique challenges faced by private-label-only brands and dual Brand/PL businesses as they collaborated with retailers on innovation and strategic pricing.

Attendees gained invaluable insights into how private labels navigate competitive landscapes, respond to pricing pressures, and drive innovation without the leadership position in the category. Malachy provided real-world examples of strategies that enable private label brands to remain agile, competitive, and aligned with retailer expectations while optimizing growth opportunities.

See the full presentation here. 📄

Talk details

  • Date: 2025/03/28
  • Time: 10:00 — 10:35
  • Location: Dublin, Ireland
  • Speaker: Malachy O’Connor

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About the speaker

Malachy O’Connor

Food Industry Consultant, IPLC Partner, ex Aldi and Tesco Buying Director

Malachy O’Connor is Global Head of Revenue Growth Management at Diageo, with extensive experience in pricing, commercial strategy and revenue management across the consumer goods industry. His work focuses on helping organisations unlock profitable growth through smarter pricing, portfolio and commercial decision-making.

With a career spanning senior commercial and strategy roles, O’Connor brings a practical perspective on translating data and consumer insights into effective revenue growth strategies. He has particular expertise in building RGM capabilities and embedding pricing and commercial excellence across complex international organisations.

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Malachy O’Connor – Private Label – Pricing when you are a follower

In this insightful session, Malachy O’Connor—Food Industry Consultant, IPLC Partner, and former Buying Director at Aldi and Tesco—explored the complex dynamics of private label pricing when operating as a follower in the market. Drawing from his extensive experience, Malachy walked through the unique challenges faced by private-label-only brands and dual Brand/PL businesses as they collaborated with retailers on innovation and strategic pricing.

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