Since 2016, EPIC has been redefining how brands uncover what customers value most – and the price they are willing to pay. What began with a proprietary conjoint analysis tool, setting new standards for speed and predictive accuracy, has grown into a global partner for high-stakes product and pricing decisions.
Expanding Beyond Conjoint
As client challenges evolved, so did EPIC. We moved beyond traditional research, bringing insights into real-world contexts through in-store and online simulations. Today, our advanced suite of human and AI-based methodologies supports decisions across pricing, product, packaging, and portfolio strategy.
Global Scale, Trusted Impact
With over 1,000 studies completed across more than 70 B2C and B2B verticals – most in under a week – EPIC empowers global teams across markets and categories. Fortune 500 brands rely on us for decisions backed by the highest standards of data security, reliability, and trust.
Recognition and Leadership
Our momentum has been recognized. EPIC was named a Deloitte Tech Fast50 finalist, reflecting our commitment to innovation and excellence. Partnering with industry leaders, we continue to shape the future of pricing and product research.
Entering 2026: EPIC Evolves
As we step into 2026, EPIC Conjoint becomes EPIC. This transformation reflects who we are today and where we’re headed next: a partner at the frontier of technology and human expertise, delivering unmatched data quality for product and pricing decisions.
Predicting value. Powering decisions.
