Artificial intelligence continues to dominate business conversations, but what can it realistically deliver today? In this session, Adam Ben-Yousef offered a balanced and practical perspective on AI’s evolving impact on retail and consumer goods organizations. Separating hype from reality, he explained the strengths and limitations of large language models, emphasizing that today’s AI is best viewed as a productivity tool rather than a replacement for human reasoning.
The presentation explored how businesses should match AI capabilities to different types of problems, from deterministic and data-driven tasks to qualitative decision making and insight generation. Adam also highlighted the importance of reliable data, governed business logic, and hybrid neurosymbolic approaches that combine traditional systems with AI interfaces. His message was clear: sustainable value comes from improving productivity, planning, and decision quality rather than simply deploying AI for its own sake.
