The EPIC Growth Exchange (EGE) 2026 brought together leaders across RGM, Pricing, Retail, Innovation, and Technology to challenge the assumptions behind profitable growth—from portfolio choices and pack-price architecture to channel execution, dynamic pricing, and AI.
Here, you’ll find the presentations, photos, and videos from the day—capturing the practical ideas, provocative thinking, and real-world perspectives shared in Dublin. Revisit the conversations. Challenge the defaults. Make better growth decisions.
The category everyone thinks they understand is usually the one nobody has re-modelled in years. Filiberto breaks down why the elasticities, benchmarks and assumptions still anchoring pricing decisions today were built for a market that no longer exists, and where the real growth is actually hiding.
Most companies are still trying to win a pricing war with the same weapon: a marked-up cost. Danilo makes the case that the real profit isn't in the number on the price list but in the model behind it, and walks through the subscription, outcome-based and hybrid architectures already capturing value a flat price leaves on the table.
Every RGM meeting eventually stalls on the same argument: whose data do we actually trust? Cantekin sets out what panel data, POS, shipments and primary research are each genuinely good for, and where the honest answer is that none of them can price something the market has never seen.
A pricing framework that looks perfect on a global slide deck has a way of falling apart the moment it meets an actual channel. Sandeep unpacks what it really takes to get an RGM framework out of the strategy document and into execution, channel by channel, without losing what made it work in the first place.
A pricing assumption rarely dies of being wrong. It dies of being right once, then never being questioned again. In this session, Rory unpacks why the diagnoses commercial teams settle on early tend to gather their own momentum long after the conditions that justified them have changed, and what it actually takes to force a settled assumption back into question.
A brand can model consumer response perfectly and still lose the sale the moment a buyer gets hold of the price. Billy breaks down what genuinely earns a listing, how a discounter reads an innovation case, and what a perfectly optimised price ladder looks like from the other side of the buying table.
Prices can now move within a day, but most brand-side plans still behave as if one shelf price holds for a quarter. Trond walks through what dynamic pricing actually delivers in practice, where it breaks, and what it takes to run it without shoppers deciding you can no longer be trusted.
Every commercial team has been told AI will fix their pricing, and almost none of them have been told where it quietly makes things worse. Adam gives the honest version: where AI genuinely compresses weeks into hours, and where it produces a plausible-looking answer nobody in the room could actually defend.
Predictive research keeps getting better at answering the questions we already know how to ask, and worse at warning us about the ones we don't. Matt sets out where he thinks predictive research needs to go next, and what commercial teams should be demanding from it that they currently aren't.
Relive some of the standout moments from EGE 2026, where commercial leaders and industry experts came together in Dublin to rethink the rules of growth. From smarter pricing and category-first innovation to dynamic retail and the real role of AI, revisit the ideas, debates, and conversations that shaped the day.
