January 2025
Date: 15-01-2025
December 2024
Date: 18-12-2024
EPIC Conjoint Achieves SOC 2 Compliance: A New Milestone in Data Security and Trust
EPIC Conjoint has officially achieved SOC 2 compliance, marking a major milestone in data security and trust. This certification demonstrates our commitment to safeguarding customer data with industry-leading standards.
Does being sustainable pay?
EPIC Insights’ study shows sustainability can pay off: carefully crafted eco-friendly claims boosted Michelin tyres’ market share and allowed premium pricing of up to +47%.
Can Halloween-Branded Packaging Drive Growth?
Halloween-themed packaging significantly boosts candy sales, attracting new customers and driving incremental growth – even with smaller pack sizes and higher prices. Seasonal designs create excitement and profitability.
October 2024
Date: 18-10-2024
Conjoint Analysis in FMCG Wargaming: The Strategic Chess Game Where You Know Your Competitor’s Next Move
Conjoint analysis in FMCG wargaming gives companies a strategic edge – like playing chess while knowing your opponent’s next move – helping anticipate consumer reactions and competitor strategies.
Thriving Amid Inflation: Strategies for Success in Japan’s Evolving Market
Japan’s inflationary market demands bold pricing strategies, consumer-led innovation, and retailer collaboration. Brands must balance premium and value offerings while adapting to shrinking consumer bases for sustainable growth.
Defending Against Delisting – A Hoarder’s Dream
Retailers often delist underperforming products, but brands can defend shelf space by leveraging consumer loyalty data, category impact studies, and strategic pack offerings to prove value.
Don’t Look Back in Anger: The Impact of Dynamic Pricing on Oasis Ticketing
Dynamic pricing for Oasis’s reunion tour boosted revenue but sparked backlash, as ticket prices surged beyond £400. The controversy highlights risks to consumer trust and brand loyalty.