Don’t Look Back in Anger: The Impact of Dynamic Pricing on Oasis Ticketing
Dynamic pricing for Oasis’s reunion tour boosted revenue but sparked backlash, as ticket prices surged beyond £400. The controversy highlights risks to consumer trust and brand loyalty.
“Knowing and not doing is the same as not knowing.”
Knowledge without action is meaningless. True progress comes from applying insights – because failing to act on what you know has the same effect as ignorance.
How to stop AI from killing the wow in pricing and marketing
AI in pricing and marketing must enhance creativity, not diminish it. Success lies in blending data-driven precision with human imagination to preserve the “wow” factor.
Fear, Worry, and Value: What is driving your customers?
High inflation, energy instability, and economic uncertainty are reshaping consumer behavior. Fear and worry now redefine “value,” forcing businesses to adapt pricing, offerings, and communication to sustain trust and growth.
New Features For Game Changing Product & Pricing Decisions
New product pricing tools empower smarter decisions by combining advanced features with consumer insights, helping businesses optimize strategies, capture value, and stay competitive in dynamic markets.
Need advice on fighting inflation? Ask your customers!
Fighting inflation starts with listening to customers. Their insights reveal which value-driven strategies resonate most, helping businesses adapt pricing, protect loyalty, and sustain growth in challenging times.
Partnership announcement: Providing Conjoint Analysis platform and services to STAR COOPERATION and their clients
A new partnership delivers advanced conjoint analysis tools and services to STAR Cooperation and their clients, enabling smarter product, pricing, and market strategy decisions.
Matt Johnston talked with Mark Stiving for Impact Pricing Podcast #118
Matt Johnston’s conversation with Mark Stiving on the Impact Pricing Podcast explores practical strategies, highlighting how pricing decisions shape customer perceptions, business growth, and long-term value creation.
Conjoint Survey to Evaluate Data Science Consulting Services
A conjoint survey explored data science consulting services, revealing how clients weigh expertise, innovation, and value – helping firms refine offerings and strengthen competitive positioning.
18 Market Research Survey Tips to Ensure Quality Customer Insights
Strong survey design ensures reliable insights. Applying clear questions, balanced scales, and thoughtful sampling techniques helps capture authentic customer perspectives, driving smarter decisions and sustainable business growth.