February 2025
Date: 26-02-2025
January 2025
Date: 15-01-2025
December 2024
Date: 18-12-2024
EPIC Conjoint Achieves SOC 2 Compliance: A New Milestone in Data Security and Trust
EPIC Conjoint has officially achieved SOC 2 compliance, marking a major milestone in data security and trust. This certification demonstrates our commitment to safeguarding customer data with industry-leading standards.
Does being sustainable pay?
EPIC Insights’ study shows sustainability can pay off: carefully crafted eco-friendly claims boosted Michelin tyres’ market share and allowed premium pricing of up to +47%.
Can Halloween-Branded Packaging Drive Growth?
Halloween-themed packaging significantly boosts candy sales, attracting new customers and driving incremental growth – even with smaller pack sizes and higher prices. Seasonal designs create excitement and profitability.
October 2024
Date: 18-10-2024
Conjoint Analysis in FMCG Wargaming: The Strategic Chess Game Where You Know Your Competitor’s Next Move
Conjoint analysis in FMCG wargaming gives companies a strategic edge – like playing chess while knowing your opponent’s next move – helping anticipate consumer reactions and competitor strategies.
Thriving Amid Inflation: Strategies for Success in Japan’s Evolving Market
Japan’s inflationary market demands bold pricing strategies, consumer-led innovation, and retailer collaboration. Brands must balance premium and value offerings while adapting to shrinking consumer bases for sustainable growth.
Defending Against Delisting – A Hoarder’s Dream
Retailers often delist underperforming products, but brands can defend shelf space by leveraging consumer loyalty data, category impact studies, and strategic pack offerings to prove value.