Beyond the Access Pass: Airport Lounge Analysis
Most airport lounge pricing is still set by access tier rather than by what travellers will actually pay. That leaves margin uncaptured at the top of the ladder, and it hides exactly where the price ceiling sits.
The Synthetic Shortcut: When AI Can Speed Up Research, and When Real Human Choice Still Has to Lead
Synthetic respondents validity holds up in categories a model already knows, which is exactly why the pressure to use them everywhere is real…
The Stripped-Down Fare: Why Recognition Alone Is Not Pricing Power
The economy short-haul fare has been stripped down to a base price plus a menu of paid extras, and full-service carriers are increasingly following the low-cost playbook …
The Stout Challenger: Murphy’s, Guinness, and the economics of the Wetherspoons relisting
Choice-based modeling reveals that while Murphy’s relisting expands the total stout category, it pulls volume from higher-margin lager and dilutes total draft revenue for pubs…
Cracking the AI Credit Economy: How Figma Make Users Trade Off Price, Control, and Allocation
Discover how Figma Make users weigh AI credit allocations, price, and spending controls. Download EPIC’s choice-based study on AI monetization strategies…
The £12 Threat: Brand Equity and Counterfeit Economics in the UK Football Market
Stop chasing volume downward. Discover how conjoint analysis reveals that 80% of counterfeit buyers return to the official brand when availability friction is raised…
Rethinking Packaging: Segment-Led Premiumization in the RTD Category
Stop treating pre-mixed cocktails as a single can-only category. Learn how conjoint simulation isolates up to a 52% price premium for glass formats among target demographics…
Monetizing Friction: What Happens When ChatGPT Introduces Ads?
Stop fearing ad backlash. Discover how choice-based analytics prove that introducing ads to free tiers drives premium upgrades and unlocks an optimized $195M subscription revenue model…
Who Is Right… Michael O’Leary or Elon Musk? How Pricing Assumptions Can Suppress Nine-Figure Opportunities
Stop relying on gut assumptions to allocate capital. Discover how choice-based analytics converted a speculative airline WiFi debate into an optimized £830M revenue architecture…
Benchmarking Private Label Price Index Against Brands: Guinness vs. Aldi in the UK
Moving beyond the look-alike strategy. Discover how choice-based analytics reveal that optimizing unique packaging cues unlocks a 0.99 price index for private labels…