The Synthetic Shortcut: When AI Can Speed Up Research, and When Real Human Choice Still Has to Lead
Synthetic respondents validity holds up in categories a model already knows, which is exactly why the pressure to use them everywhere is real…
The Stripped-Down Fare: Why Recognition Alone Is Not Pricing Power
The economy short-haul fare has been stripped down to a base price plus a menu of paid extras, and full-service carriers are increasingly following the low-cost playbook …
The Stout Challenger: Murphy’s, Guinness, and the economics of the Wetherspoons relisting
Choice-based modeling reveals that while Murphy’s relisting expands the total stout category, it pulls volume from higher-margin lager and dilutes total draft revenue for pubs…
Cracking the AI Credit Economy: How Figma Make Users Trade Off Price, Control, and Allocation
Discover how Figma Make users weigh AI credit allocations, price, and spending controls. Download EPIC’s choice-based study on AI monetization strategies…
The £12 Threat: Brand Equity and Counterfeit Economics in the UK Football Market
Stop chasing volume downward. Discover how conjoint analysis reveals that 80% of counterfeit buyers return to the official brand when availability friction is raised…
Rethinking Packaging: Segment-Led Premiumization in the RTD Category
Stop treating pre-mixed cocktails as a single can-only category. Learn how conjoint simulation isolates up to a 52% price premium for glass formats among target demographics…
Monetizing Friction: What Happens When ChatGPT Introduces Ads?
Stop fearing ad backlash. Discover how choice-based analytics prove that introducing ads to free tiers drives premium upgrades and unlocks an optimized $195M subscription revenue model…
Who Is Right… Michael O’Leary or Elon Musk? How Pricing Assumptions Can Suppress Nine-Figure Opportunities
Stop relying on gut assumptions to allocate capital. Discover how choice-based analytics converted a speculative airline WiFi debate into an optimized £830M revenue architecture…
Benchmarking Private Label Price Index Against Brands: Guinness vs. Aldi in the UK
Moving beyond the look-alike strategy. Discover how choice-based analytics reveal that optimizing unique packaging cues unlocks a 0.99 price index for private labels…
Dancing With Tariffs: How Smart Companies Win in the New EU-US Trade Reality
Stop relying on blanket price hikes. Discover how leading B2C brands use choice-based analytics to map geographic price sensitivity and win market share during trade resets…