In a challenging FMCG landscape, where volume growth is slowing, margins are under pressure, and portfolios have expanded through years of acquisitions, companies need to rethink what growth really means. In his presentation, Filiberto Amati explores Shrinking for Growth—the deliberate reallocation of resources away from businesses that no longer align with a company’s core or offer a sustainable right to win. Drawing on examples from the FMCG industry, he examines why acquisitions often fail to deliver expected value and why portfolio simplification is becoming increasingly important.
The presentation also challenges traditional approaches to assessing market attractiveness, highlighting how blurred category boundaries and evolving consumer needs are reshaping opportunities. Finally, Amati introduces the concept of demand spaces, encouraging companies to look beyond conventional categories and identify underserved consumer needs that can unlock new avenues for growth.
