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EPIC Insights Lab

The best commercial and business decisions come from experimentation and testing with real customers. Discover EPIC’s research here, including whitepapers and insights that showcase examples of how we help businesses make smarter pricing and product decisions.

Dog Eat Dog: The Fight for the US Robot Dog Market Begins

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robot dog walking

Beyond the Access Pass: Airport Lounge Analysis

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airport-lounge-whitepaper

The Synthetic Shortcut: When AI Can Speed Up Research, and When Real Human Choice Still Has to Lead

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When AI Can Speed Up Research

The Stripped-Down Fare: Why Recognition Alone Is Not Pricing Power

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The Stripped-Down Fare: Why Recognition Alone Is Not Pricing Power

The Stout Challenger: Murphy’s, Guinness, and the economics of the Wetherspoons relisting

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Murphy's Irish Stout
Benchmarking Private Label Price Index Against Brands: Guinness vs. Aldi in the UK

Benchmarking Private Label Price Index Against Brands: Guinness vs. Aldi in the UK

Moving beyond the look-alike strategy. Discover how choice-based analytics reveal that optimizing unique packaging cues unlocks a 0.99 price index for private labels...
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Dancing With Tariffs: How Smart Companies Win in the New EU-US Trade Reality

Dancing With Tariffs: How Smart Companies Win in the New EU-US Trade Reality

Stop relying on blanket price hikes. Discover how leading B2C brands use choice-based analytics to map geographic price sensitivity and win market share during trade resets...
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Unlocking Market Access Success: Conjoint Analysis in Irish Healthcare

Unlocking Market Access Success: Conjoint Analysis in Irish Healthcare

Discover how to build a defensible, data-driven value story for the NCPE. Learn how conjoint analysis maps stakeholder trade-offs to de-risk pharma pricing strategy...
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The Quantitative Impact of ESG Claims on Brand Value

The Quantitative Impact of ESG Claims on Brand Value

Discover quantitative insights into how consumers trade off price, performance, and ESG claims on product packaging...
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Defending Premium Value: Brand Pricing in an Private Label-Dominated Market

Defending Premium Value: Brand Pricing in an Private Label-Dominated Market

Discover data-driven frameworks from our UK retail study to calculate brand utility, map regional price sensitivity, and protect shelf margins...
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Escalating Costs vs. Margin Compression: Navigating the “Boiling Frog” of Annual Planning

Escalating Costs vs. Margin Compression: Navigating the “Boiling Frog” of Annual Planning

Don't let slow cost creep destroy your profitability. Discover data-driven frameworks to audit the price waterfall, model consumer choices, and protect your bottom line...
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Breaking the $70 Limit: Predictive Choice Analytics and the Real Value of GTA VI

Breaking the $70 Limit: Predictive Choice Analytics and the Real Value of GTA VI

Explore the predictive consumer research behind high-stakes media monetization. Read our whitepaper to see how conjoint data maps willingness-to-pay for major entertainment launches...
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Balancing Trust and Margin: Navigating the Nuances of OTC Pharma Pricing

Balancing Trust and Margin: Navigating the Nuances of OTC Pharma Pricing

Stop using generic retail strategies for self-medication products. Discover choice-based insights into how consumer risk aversion and brand equity dictate price sensitivity in the pharmacy aisle...
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Capturing Omnichannel Preferences: Mapping Online vs. Offline Willingness to Pay

Capturing Omnichannel Preferences: Mapping Online vs. Offline Willingness to Pay

Stop analyzing digital and physical retail in isolation. Learn how a rapid conjoint approach isolates channel preferences, willingness-to-pay, and promotional lift...
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The Value-Based Pricing and Product Optimization Toolbox

The Value-Based Pricing and Product Optimization Toolbox

Stop guessing what your customers value. Discover how to accurately measure price elasticity and map willingness-to-pay using advanced choice-based research tools...
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