EPIC: A New Chapter in Predicting Value and Powering Decisions
EPIC today announced a major brand transformation, evolving from EPIC Conjoint into EPIC. This change reflects the company’s expanded capabilities, global partnerships, and commitment to shaping the future of product and pricing research.
Are Consumers Actually Willing to Pay for Social Media? What Snapchat’s Backlash Really Tells Us
Snapchat’s backlash over charging for storage reveals a paradox: users resist change publicly, yet many will pay for upgrades or ad-free experiences when value is clear.
September 2025
Date: 30-09-2025
August 2025
Date: 26-08-2025
July 2025
Date: 28-07-2025
June 2025
Date: 27-06-2025
One Symbol, Big Impact: What Our Study Uncovered About McDonald’s Menu Change
McDonald’s removal of the dollar sign subtly reshaped spending habits. EPIC Insights found it boosted revenue by 4.2%, nudging diners toward higher-priced items while affecting segments differently.
May 2025
Date: 29-05-2025
April 2025
Date: 29-04-2025
March 2025
Date: 28-03-2025